FASHION MEETS BEAUTY: The fledgling hair care line founded by fashion designer Juan Carlos Obando, Number 4, is expanding with a volumizing range that will debut during his upcoming New York Fashion Week Fall 2009 show. Fleurs de Temps Volumizing Shampoo and Conditioner have been designed to “charge onto your hair shaft providing positive and negative little explosions that repel each other, creating enhanced hair lift,” according to the company. Both the shampoo ($45) and conditioner ($48) feature a pre-measured pump dispenser to allow for appropriate dosage for particular hair lengths, and the brand’s trademarked four complex blends, to address hair’s vitality, health, color and natural sheen. Items are 100 percent vegan, sulfate- and paraben-free and enter Fred Segal Studio and Apothia at Fred Segal at the end of the month.
SHAMPOO LASH: Revitalash, the popular lash enhancer created by Las Vegas-based Athena Cosmetics Inc, is entering hair care. Hair by Revitalash uses some of the same ingredients — ginkgo biloba, ginseng root, wheat proteins and fruit extracts — as the lash product and is designed to improve the look of thicker and fuller hair. Company founder Michael Brinkenhoff said the product, which starts shipping to specialty stores this week, came about as a response to consumer demand. It will retail for $180 for a three-month supply.
THE DL ON LP: L’Oréal Professionnel is launching four new collections for early 2009, which industry sources estimate will generate about $16 million in sales for the year. Launches include a new Volume Expand range within Series Expert, which uses mineral expand technology to address fine hair. Volume Expand includes a Volumizing Shampoo, a Light Nourishing Masque, a Volumizing Cream Conditioner, a Volumizing Root Lift Spray and a Volumizing Styling Mousse. Within Texture Expert’s Réverie/Realité range are three new items for April: Liss Ardent, Sublime Twist and Perfect Shimmer to address strength, texture and shine. And in May, Serié Expert is bringing back its Solar Sublime sun care range. The company, which is part of the Professional Products Division at L’Oréal USA, is currently used and sold in more than 10,000 U.S. salons and plans are to increase that number by 15 percent by yearend.
EXCLUSIVE: @tomford is opening its first-ever beauty store. The boutique, which opens November 20 in London’s Covent Gardens, was designed with the over-the-top glam Ford is known for. Read the full story on WWD.com, link in bio. #wwdbeauty #wwdnews (📷: Simon Wagner) #TomFordBeauty
New York-based DJ @harleyvnewton threw a party to celebrate the holiday collection of her dress and pajama line @hvn at the Ladurée Beverly Hills. It Girls @katebosworth, @rashidajones and more joined in on the fun, which included cocktails, croque monsieur sandwiches and a photo booth. #wwdfashion (📷: Owen Kolasinski/BFA.com)
For the holidays, @Burberry partnered with 20-year-old artist @blondeymccoy on a series of three outdoor murals in downtown Manhattan. The murals are McCoy’s interpretation of a Christmas eve party, the idea of charity and the spirit of family. His third mural, pictured here, is the most personal. The image depicts McCoy’s grandparents and father in London’s Trafalgar Square in the Seventies. “My work often features lots of sentimental objects.” #wwdeye
For spring 2018, designers applied bold colors and cartoonish motifs on everything from sneakers and belts to key chains. See all the top men’s accessories trends on WWD.com. #wwdtrends (📷: George Chinsee; Prop Styling by @rnasti; Market Editor: @luiscampuzano)
The @dior-sponsored @guggenheim international gala pre-party has a history of drawing cool-girl musical acts to serenade the crowd –– and last night was no exception. @haimtheband performed songs both new and old, and lured a star-studded audience with the likes of Rebecca Hall, Kate Mara, Mamoudou Athie and more. #wwdeye (📷: @lexieblacklock)
In a partnership between the @metopera and the @englishnationalopera, “Marnie” was born. The opera, with costumes sponsored by @mrporterlive, is an adaptation of the 1961 thriller by Winston Graham. Arianne Phillips, who created the costumes, is no rookie: She’s styled Madonna for her tours and created costumes for a myriad of films in the past. Read WWD’s interview with Phillips, where she talks about her inspiration for the opera’s costumes on WWD.com #wwdfashion
@barneysnyc took a different approach to their holiday windows this year. Instead of Christmas decor, Barneys tapped @thehaasbrothers to tell a story of positivity, gratitude and inclusivity via heartwarming silliness and humor. “It’s about kids and it’s about coming together and being family and loving each other,” said Simon Haas. #wwdfashion (📷: @joshuascottphoto)
Beauty influencer @kandeejohnson makes her foray into hair care with a collaboration with @ogx_beauty — making it the first time that OGX has teamed up for a product creation. The collab includes shampoos and conditioners in three scents. At 39 and a mom, Johnson is a different profile than the emerging social media stars, but is considered one of the pioneers of the digital beauty influencer world. Read WWD’s interview with her on wwd.com, including the strangest beauty product she’s ever tried #wwdbeauty