FASHION MEETS BEAUTY: The fledgling hair care line founded by fashion designer Juan Carlos Obando, Number 4, is expanding with a volumizing range that will debut during his upcoming New York Fashion Week Fall 2009 show. Fleurs de Temps Volumizing Shampoo and Conditioner have been designed to “charge onto your hair shaft providing positive and negative little explosions that repel each other, creating enhanced hair lift,” according to the company. Both the shampoo ($45) and conditioner ($48) feature a pre-measured pump dispenser to allow for appropriate dosage for particular hair lengths, and the brand’s trademarked four complex blends, to address hair’s vitality, health, color and natural sheen. Items are 100 percent vegan, sulfate- and paraben-free and enter Fred Segal Studio and Apothia at Fred Segal at the end of the month.
This story first appeared in the February 6, 2009 issue of WWD. Subscribe Today.
SHAMPOO LASH: Revitalash, the popular lash enhancer created by Las Vegas-based Athena Cosmetics Inc, is entering hair care. Hair by Revitalash uses some of the same ingredients — ginkgo biloba, ginseng root, wheat proteins and fruit extracts — as the lash product and is designed to improve the look of thicker and fuller hair. Company founder Michael Brinkenhoff said the product, which starts shipping to specialty stores this week, came about as a response to consumer demand. It will retail for $180 for a three-month supply.
THE DL ON LP: L’Oréal Professionnel is launching four new collections for early 2009, which industry sources estimate will generate about $16 million in sales for the year. Launches include a new Volume Expand range within Series Expert, which uses mineral expand technology to address fine hair. Volume Expand includes a Volumizing Shampoo, a Light Nourishing Masque, a Volumizing Cream Conditioner, a Volumizing Root Lift Spray and a Volumizing Styling Mousse. Within Texture Expert’s Réverie/Realité range are three new items for April: Liss Ardent, Sublime Twist and Perfect Shimmer to address strength, texture and shine. And in May, Serié Expert is bringing back its Solar Sublime sun care range. The company, which is part of the Professional Products Division at L’Oréal USA, is currently used and sold in more than 10,000 U.S. salons and plans are to increase that number by 15 percent by yearend.