With more than 225 fashion shows and presentations during New York Fashion Week, there was ample opportunity for beauty companies to get involved. MAC, as always, was the most involved, with 89 shows, and nail companies—particularly newcomers Butter London and Dashing Diva, made a strong showing, too. Maybelline New York, the official beauty sponsor of Mercedes-Benz Fashion Week, had a very visible presence at the new Lincoln Center venue, its bright images appearing everywhere from the subway to the central tents. This list does not include companies that sponsored one to three shows, which are listed below.
Alberta Ferretti's "Rainbow Week" sweaters are back. The designer closed her #MFW show with a few day-of-the-week sweaters, which first debuted on the catwalk last January as part of the pre-fall 2017 collection. #wwdfashion (📷: @delphineachard)