October 2010 Buzz-O-Meter: Show Business

From tallying up the beauty sponsorships during New York Fashion Week to a geographic look atmakeup sales, a quantitative look at the month in beauty.

Eye shadow sales continue to experience declines across all regions, says NPD.
Appeared In
Special Issue
Beauty Inc issue 10/08/2010

With more than 225 fashion shows and presentations during New York Fashion Week, there was ample opportunity for beauty companies to get involved. MAC, as always, was the most involved, with 89 shows, and nail companies—particularly newcomers Butter London and Dashing Diva, made a strong showing, too. Maybelline New York, the official beauty sponsor of Mercedes-Benz Fashion Week, had a very visible presence at the new Lincoln Center venue, its bright images appearing everywhere from the subway to the central tents. This list does not include companies that sponsored one to three shows, which are listed below.

This story first appeared in the October 8, 2010 issue of WWD.  Subscribe Today.



Three shows each: Antonio Prieto Salon, Bobbi Brown, Lancôme, Sephora. Two shows each: Kérastase, P&G Salon Professional, Stila, Tigi. One show each: Clé de Peau, Estée Lauder, Iman, Mehron, René Furterer, Tarte Cosmetics.



Where the Makeup Mavens Live


According to data from the NPD Group, the Pacific, South Atlantic and Middle Atlantic regions combined accounted for more than half of makeup sales for the 12 months ending July 2010 in the U.S. For lip and nail color, these geographies are even more important, driving more than 60 percent of sales.



Eye shadow sales continue to experience declines across all regions, says NPD. Nail color is an area of strength, though, with sales increasing over last year in total and across the top regions.