PARIS — Bright October sunshine failed to add sparkle to the sixth annual Beyond Beauty trade show last week, with participants’ enthusiasm visibly dampened by the global economic crisis. But two topics managed to pierce the gloom at the salon, held Oct. 5 to 8 in the Paris suburb of Villepinte, namely niche brands and the natural sector.
Indeed, the show’s niche and natural sections were the only areas to register significant exhibitor growth. Some 52 companies crammed into the exhibition hall’s Zoom section for new names, compared with 38 last fall. Similarly, more than 100 natural and organic outfits jostled for attention at Cosmeeting, one of Beyond Beauty’s five themed sections, up from 60 last year.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)