Origins plans to quite literally rock Earth Month — with an April 19 concert featuring Grammy winner Macy Gray.
The Origins Rocks Earth Month concert, which will be held that evening at New York’s Webster Hall, will also feature singer-songwriter Jon McLaughlin and recording artist Ryan Star. Origins plans to make the concert an annual occurrence.
Customers who bring at least one empty cosmetics package — regardless of brand, and including bottles, tubes, jars, caps and compacts — to Origins stores in New York City, Westchester and the Garden State Plaza Mall in New Jersey will receive one ticket to the concert, while supplies last. Showgoers then will be admitted to the concert on a first-come, first-served basis. About 1,500 tickets will be distributed, noted Jane Lauder, general manager and senior vice president of Origins. Those who bring in items to be recycled will also receive Origins samples as a thank you.
The concert is a new way to raise awareness for the brand’s Return to Origins recycling program, initiated in April 2009, said Lauder. As a result of the program, the brand collected 7,500 pounds of empty cosmetics packaging last year, which was recycled or responsibly converted to energy. The program is also rolling out in a number of Origins’ global markets, including the U.K., Taiwan and Malaysia.
“The concert is a way to keep this initiative front and center for consumers, and show them concrete steps they can take to be environmentally friendly,” said Lauder, adding that the brand launched its Global Plant-a-Tree Campaign at the same time as Return to Origins. To date, the initiative — done in conjunction with American Forests’ Global ReLeaf — has resulted in 25,000 trees being planted. A tree will be planted on behalf of each of the concert attendees, as well as on behalf of every customer who purchases the new A Perfect World SPF Age-Defense Moisturizer from April 18 through April 30.
“Being environmentally responsible doesn’t have to be this big serious thing that you feel guilty about — it can and should be easy and fun, too,” said Lauder. “As a brand and a company, we have always been committed to being environmentally responsible and looking at how to minimize our carbon footprint. Now, we’re bringing it out from behind the curtain.”
Lauder noted that Gray’s new single, “Beauty in the World,” and her pro-environment stance made her a perfect candidate to headline the show. “Macy’s new song really captures the sentiment of Earth Month,” said Lauder. Up-and-comers McLaughlin and Star also have an affinity for green living, said Lauder.
“It’s great to be headlining Webster Hall for the Origins Rocks Earth Month concert event,” said Gray. “My new single ‘Beauty in the World’ [released Tuesday] could not be presented in a better context, and I’m very excited as this is my first show in New York in almost three years.”
“I hope I can say that I’m part of a generation that is more environmentally conscious,” said McLaughlin. “I think people are starting to see that it’s really less of an option and more of a responsibility to take care of the one planet we have. I’m so honored to be a part of the Origins Rocks Earth Month concert and really excited to be working with such a credible company that is actually making good products from natural and recyclable materials, plus recycling the packaging with the Return to Origins program. Fortunately, I think this is a growing trend among big companies and I’m just happy I can help support the cause.”
Added Star: “It is so special to know that during my performance, as I’m looking at the crowd, Origins will be planting a tree for each and every one of the concertgoers. It’s an amazing idea and I’m so proud to be a part of it.”
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