By  on February 11, 2011

Oscar de la Renta is back in the fragrance game.

More than a year after legally wresting his fragrance license back from YSL Beauté, the venerable designer and Alex Bolen, chief executive officer of his fashion house, aim to breathe new life into the long-enduring brand that made a huge splash in 1977 as one of the first big American designer scents.

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