SJP's unexpected strategy to face celeb fragrance fallout.
August 26, 2016
• Rachel Strugatz
P&G Takes Off With ‘Aviator’
NEW YORK — To celebrate its ties to the Miramax film “The Aviator,” starring Leonardo DiCaprio, Max Factor sponsored the movie’s L.A. premiere held at Grauman’s Chinese Theater Dec. 1. The Procter & Gamble beauty...