By  on October 3, 2013

PARIS On Monday evening, to help kick off the Estée Lauder Cos. Inc.'s annual Breast Cancer Awareness campaign, the company lit pink the Conciergerie — the former royal palace and prison on Île de la Cité in central Paris where Marie Antoinette was jailed.

Also projected on to the building were silhouettes of the operation’s iconic pink ribbons.

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