By  on October 12, 2012

PARIS — The opera house here was bathed in pink light Wednesday evening as part of The Estée Lauder Cos. Inc.’s Breast Cancer Awareness campaign. Also projected onto the building were silhouettes of the operation’s iconic ribbons and the words “20 ans” (or 20 years, in English), to mark the movement’s anniversary.

William Lauder, executive chairman of the company; the program’s ambassador Elizabeth Hurley, and Henk van der Mark, president of the Estée Lauder Cos. France were present both at the theater and across the street, in the Intercontinental Paris Le Grand hotel, where related events took place.

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