By  on May 14, 2010

Parlux Fragrances Inc. is shifting its overall strategy while getting ready to launch two new fragrances by Paris Hilton and Jessica Simpson this summer.

The latest Hilton women’s scent, called Tease, is her 10th fragrance. The scent, based on Hilton’s fascination with Marilyn Monroe, differs from most of her others in that its positioning is more reflective of her personality, rather than alluding to make-believe characters, such as mermaids.

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