By  on November 16, 2007

NEW YORK — Penhaligon's, the U.K.-born perfumery, has drafted plans to revamp its Madison Avenue shop, according to the company's real estate agency Prudential Douglas Elliman.

Plans call for the firm to refurbish its 200-square-foot Midtown store, located at 870 Madison Avenue. The updates to the eight-year-old store will mirror Penhaligon's newly opened shops in Paris and London, said Brian Kurtz, Penhaligon's director of sales and marketing. Construction is slated to begin after the holiday season, and is expected to be completed in the spring, said Faith Hope Consolo, chairman of Prudential Douglas Elliman's retail leasing and sales division.

The Madison Avenue store is Penhaligon's sole stand-alone store in the U.S., although its products are sold in boutiques in Wynn Las Vegas, Fred Segal and Saks Fifth Avenue in New York. The retailer, which is owned by the investment group Fox Paine, is looking to open two additional U.S. stores in the next year. It previously operated a store in Beverly Hills.

Penhaligon's, established in the U.K. in 1870, produces fragrances, skin care products, home fragrances and gift items, including baby items, silver and leather goods.

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