As hairstylist to some of Hollywood’s most beautiful women, Serge Normantknows how to make a head of hair look good. Come December, the star stylistwill unveil his eponymous line, a streamlined regimen of products to makehair feel good, too. Infused with vegetable protein complex, botanical oils andgood-for-you organics, the eight products were designed as a foolproof way forwomen to achieve Normant’s signature voluminous styles. “Great hair shouldn’tbe a luxury,” says Normant. “I wanted to give women the tools to play withtheir own looks while improving hair health from the inside out.” His 30-yearcareer tending to the heads of stars like Gisele Bündchen, Sarah JessicaParker and Julia Roberts has given the stylist a ﬁrsthand view of women’s realhair needs. “I work in a world that can seem like a dream, but I love the realityof it all,” says Normant. Finding the perfect scent was the “hardest part” of thedevelopment process. “I didn’t want that stereotypical ﬂowery scent,” he says.“I liked the idea of a couple using the products together in the bathroom.” Theresult: a mildly musky scent, inspired by Moroccan sensuality and the casualelegance of the South of France. Priced from $24 to $60, the line is availableon sergenormant.com.
Issa Rae stopped by WWD's NYC headquarters to talk about season two of "Insecure," which premieres this Sunday on HBO. Click link in bio for all the details. #wwdeye (📷: @jgreenery; Styled by @mayteallende)
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"