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Appeared In
Special Issue
Beauty Inc issue 11/12/2010

As hairstylist to some of Hollywood’s most beautiful women, Serge Normant knows how to make a head of hair look good. Come December, the star stylist will unveil his eponymous line, a streamlined regimen of products to make hair feel good, too. Infused with vegetable protein complex, botanical oils and good-for-you organics, the eight products were designed as a foolproof way for women to achieve Normant’s signature voluminous styles. “Great hair shouldn’t be a luxury,” says Normant. “I wanted to give women the tools to play with their own looks while improving hair health from the inside out.” His 30-year career tending to the heads of stars like Gisele Bündchen, Sarah Jessica Parker and Julia Roberts has given the stylist a firsthand view of women’s real hair needs. “I work in a world that can seem like a dream, but I love the reality of it all,” says Normant. Finding the perfect scent was the “hardest part” of the development process. “I didn’t want that stereotypical flowery scent,” he says. “I liked the idea of a couple using the products together in the bathroom.” The result: a mildly musky scent, inspired by Moroccan sensuality and the casual elegance of the South of France. Priced from $24 to $60, the line is available on sergenormant.com.

This story first appeared in the November 12, 2010 issue of WWD.  Subscribe Today.

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