File under “Wish We Thought of That Idea.” MeccaMaxima, the latest retail concept by Australian beautystore chain Mecca Cosmetica, is “a unique combination ofhigh touch and self-service—where the customers are incontrol, have a voice and can play as much as they want,”according to founder Jo Horgan. Spearheading the power-to-the-customer approach are “talking” shopping baskets,equipped with a plastic sign that reads “Busy Browsing” onone side and “I Need Help” on the other. Dedicatedplay stations turn up throughout the store’s sevensections of color, hair, skin care, body, fragrance, accessories and nails. Customers can use touch screensto self-diagnose individual skin conditions or scan aproduct to reveal its pertinent information. For theservice-oriented, staff wear badges emblazoned withtitles according to their expertise, such as “FragranceExpert” or “Makeup Artist.” Making its debut lastmonth in Melbourne’s popular Central ShoppingCentre, Mecca Maxima measures 2,000 square feetand retails 3,000 products by 100 brands, including aselection from Mecca and Kit (Horgan’s other retailconcept), plus prestige names hitting Mecca’s shelvesfor the ﬁrst time, Yves Saint Laurent.
“I was touched by the fact that she lost her father, really before his time, and it was a real shock. She had two young children, she was married and she was expecting that she would have her own life for a good 25 years,” said Claire Foy about playing a young Queen Elizabeth in Netflix’s The Crown. Styled by @mayteallende 📸@jgreenery #emmys2017 #wwdeyeu
“Truth and lies have become a real interesting theme, more than ever, lately,” Emmy nominee Laura Dern told WWD. "It’s a very interesting time to use our voice." Styled by @cristinaehrlich, 📸 @shayanhathaway #wwdeye #emmys2017
“It transcends the genre that is you think of a sci-fi show — you don’t expect it to be so profound or emotionally riveting,” Evan Rachel Wood told WWD of her Emmy nominated role in Westworld. styled by @samanthamcmillen_stylist 📸 @emmanmontalvan #emmys2017 #wwdeye