There’s an air of nostalgia this holiday season, as a bevy of launches look to revive a vintage-beauty ideal. “Women [of the Fifties] spent a lot of time perfecting their look, which remains classic and timeless,” says Bobbi Brown, whose holiday collection was inspired by Marilyn-esque red lips. “I instantly thought of the classic red lip but wanted to do it differently,” says Brown. “[It’s] bright done right.” Likewise, Revlon’s Fire & Ice Collection features the brand’s iconic “lip and tip” pairings and vintage casings, with actress Jessica Biel starring in a reimagined version of Revlon’s 1952 advertisement. Viktor & Rolf’s holiday iteration of Flowerbomb dons a Fifties-era tulle skirt, while Dior’s Minaudiere pays tribute to a vintage couture handbag. For Brown, the Fifties marked a time when women didn’t shy away from color. “It was such a great time to be a woman,” she says. “Vintage beauty constantly inspires new ideas and collections.”
This story first appeared in the November 12, 2010 issue of WWD. Subscribe Today.