A testament to the fact 2017 has become the year of the beauty app comes from Perfect Corp. This month, Perfect Corp.’s suite of augmented reality apps hit the milestone of being downloaded globally more than 500 million times.The Perfect Corp. roster includes YouCam Makeup, YouCam Perfect, YouCam Fun and YouCam Nails. The features range from selfie makeovers, instant skin diagnostics, one-touch selfie editing and animated fun filters.YouCam works globally with over 150 brands, including Estée Lauder, Yves Saint Laurent, L’Orèal Paris, MAC Cosmetics and Macy’s.YouCam Makeup statistics reveal its users are on average two times more likely to purchase cosmetics products than nonusers. And, in some brand cases, that jumps to six times more likely.A few examples of its recent collaborations include YouCam Makeup and QVC where real-time virtual try-ons were offered for a special selection of Laura Geller New York beauty products. YouCam plays a role in the first-ever Beauty Story pop-up in Manhattan where Coty's Rimmel London, CoverGirl and Clairol are uploaded to the app so visitors can virtually try the products on. There’s also the partnership with American Beauty Star, the first-ever beauty-based reality show. Earlier this year, YouCam Makeup delivered the expertise of celebrity makeup artist Kristofer Buckle “virtually” to users. Macy’s installed magic mirrors on its Herald Square beauty floor — the first permanent installation of YouCam Makeup’s mirror virtual shopping experience in the U.S.Perfect Corp. is one of several technology players in the beauty app space which also includes ModiFace and Perfect365.WWD asked Alice Chang, chief executive officer of Perfect Corp., what’s fueled the acceptance of the apps by brands, retailers and consumers. Also, how do apps convert to sales and what's ahead for the company.WWD: What’s behind more people downloading the apps?Alice Chang: YouCam Apps are fun and easy to use. YouCam is fulfilling almost every aspect of the modern shopper’s beauty journey — from discovering new products, to virtual trial, convenient one-tap purchase and social learning and sharing. Perfect Corp. attributes its rapid success to valuable user feedback that continues to drive innovative product development including new features that allow for true-to-life facial mapping, instant skin-care analysis and makeup trials featuring realistic textures and skin tone color matching.WWD: In the past, it was hard to quantify results. That has changed. What have you found about how AR moves the sales needle?A.C.: By offering a hyper-personalized mobile shopping experience, YouCam Apps delivers true-to-life in-store beauty trials allowing for a seamless O2O [online to offline] AR makeover experience. With over one billion virtual makeup trials every month, it’s clear that brands and beauty lovers continue to turn toward YouCam’s AR try-ons as a means for beauty experimentation and purchase decisions, resulting in users being two times more likely to purchase cosmetic products than non-users. This promising statistic continues to prompt brands to delve into the AR space with YouCam Makeup as the app continues to revolutionize the beauty industry.WWD: Which app is the most popular?A.C.: Millions of Millennial female users continue to turn to YouCam Makeup daily for endless beauty inspiration, creating a highly targeted audience that makes the app especially valuable to brands and retailers. Snapping over 30 million selfies a day, this beauty-obsessed audience enjoys the convenience of one interactive platform that encompasses the complete consumer journey.WWD: So, what’s next?A.C.: Perfect Corp. is transforming the beauty game by marrying the highest level of augmented reality technology with the ultimate shopping experience, completely reinventing the online-to-offline consumer beauty journey. The brand continues to push the boundaries of AR technology and invest heavily in artificial intelligence, to further develop cutting-edge applications that attract the attention of leading beauty brands, retailers, makeup experts and media outlets around the world.
From overseeing America’s fastest-growing speciality retailers to codifying cool, WWD talked to the women who are leading the way for the future of beauty. Check out our Instagram Stories to see how these women built today and are creating tomorrow. (📸: @hannah_khymych) #wwdbeauty
For @laperlalingerie's spring 2018 show, the brand chose to host their event at @thevenetianmacao. With Chinese megastars @bingbing_fan and @hubing in attendance, La Perla debuted a rock ‘n’ roll-inspired collection. The show marked the start of Sands Macao Fashion Week, which runs from October 19 to 24 — the city’s first such event. Pictured here are models backstage with glimmering eyes. #wwdfashion (📷: Cheuk-Yin To)
Trending for spring 2018: top stitch design. Gone are the days of stitch just for seams — designers are using the once-minimal detail to create strong decorative elements. (📷: Paola Testa; Styled by @andrew_shang) #wwdfashion
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)