Beauty app developer Perfect Corp. launched an augmented reality Broadway experience linked to the musical "War Paint" currently at the Nederlander Theatre. Perfect's YouCam Makeup released virtual beauty filters inspired by the looks of "War Paint" which chronicles the story of Helena Rubinstein and Elizabeth Arden, who are credited with giving birth to the 20th-century cosmetics industry.The collaboration features makeup styles worn by Patti LuPone and Christine Ebersole who play Rubinstein and Arden. The characters’ signature looks from the musical will be coded into YouCam Makeup so users around the world can try them on virtually through mobile devices.In-app e-commerce capabilities allow users to then browse and shop a selection of beauty products from top brands to bring the classic looks to life at home. This complete beauty experience creates a seamless in-app user journey which brings the beauty looks from the stage to reality.“Helena Rubinstein and Elizabeth Arden were innovators, pioneers in their own right. It’s fitting that in telling their story today, we are finding cutting-edge ways to celebrate and expand upon their contributions,” said War Paint producer David Stone. “Our collaboration with YouCam provides another way for audiences to extend their War Paint experience beyond the theatre, and for people around the world to engage with the legacy of Arden and Rubinstein.”Alice Chang, Perfect Corp.'s chief executive officer said this represents her goal of looking for out-of-the-box partnerships to showcase YouCam's facial recognition technology. "Collaborating with War Paint was a beautiful way to do exactly that, bringing the iconic looks of beauty moguls, Rubinstein and Arden, to virtual reality," Chang said. YouCam Makeup is available as a free download on the App Store and Google Play.
Supermodel @helenachristensen teamed up with longtime friend and designer @camillastaerk on a joint @paredeyewear collaboration. The lineup features three styles and 11 offerings, all of which embody a vintage feel. Get all the details on how they celebrated the collab on WWD.com. #wwdaccessories #wwdeye (📷: @slovekinpics)
“It’s a hard industry to keep motivated, as well, so finding different subjects and people is what makes it worth it – when you’re like, oh, I’ve met great people, I feel like I’ve done something good, and I feel proud of having done this,” said French actress Stacy Martin on being grateful for the variety of roles she’s take on. Read @ktauer’s full interview with Martin on her her latest film “Godard Mon Amour.” #wwdeye (📷: @danieldorsa)
After showing in front of the Eiffel Tower for his last two women’s ready-to-wear collection, it looks like @anthonyvaccarello may be heading to the Big Apple. Sources say the designer will stage his next @ysl show in NYC on June 6. Get all the details on WWD.com. #wwdnews #wwdfashion (📷: @aitorrosasphoto)
EXCLUSIVE: Two and half months after John Targon, cofounder and codesigner of Baja East, was hired as creative director of the contemporary division at Marc Jacobs, he has left the company, WWD has learned. Marc Jacobs International, which is owned by LVMH Moët Hennessy Louis Vuitton, confirmed Targon’s departure in a statement: “John Targon is a talented designer and we appreciate the work he has done here. Ultimately working together did not make sense for the brand and we wish him the best.” Read the story by @jessiredale, link in bio. #wwdnews
@theluxurycollection is officially launching a collection, tapping Sofia Sanchez de Betak for the capsule. Over 30 styles will be featured in the Chufy x The Luxury Collection, debuting next month at Bergdorf Goodman, The Webster, FiveStory and more. De Betak, known as “@chufy,” drew inspiration for the collection from her trips to Japan in the past year #wwdfashion
@lhd, founder and CEO of @thewebster, has teamed up with @lebonmarcherivegauche for the European launch of her ready-to-wear line, LHD. The launch will come with an exclusive pop-up opening today that’s set to run through May 20. Located on the second floor, it carries her debut Miami-themed resort collection, launched in November as see-now-buy-now. #wwdfashion