Beauty app developer Perfect Corp. launched an augmented reality Broadway experience linked to the musical "War Paint" currently at the Nederlander Theatre. Perfect's YouCam Makeup released virtual beauty filters inspired by the looks of "War Paint" which chronicles the story of Helena Rubinstein and Elizabeth Arden, who are credited with giving birth to the 20th-century cosmetics industry.The collaboration features makeup styles worn by Patti LuPone and Christine Ebersole who play Rubinstein and Arden. The characters’ signature looks from the musical will be coded into YouCam Makeup so users around the world can try them on virtually through mobile devices.In-app e-commerce capabilities allow users to then browse and shop a selection of beauty products from top brands to bring the classic looks to life at home. This complete beauty experience creates a seamless in-app user journey which brings the beauty looks from the stage to reality.“Helena Rubinstein and Elizabeth Arden were innovators, pioneers in their own right. It’s fitting that in telling their story today, we are finding cutting-edge ways to celebrate and expand upon their contributions,” said War Paint producer David Stone. “Our collaboration with YouCam provides another way for audiences to extend their War Paint experience beyond the theatre, and for people around the world to engage with the legacy of Arden and Rubinstein.”Alice Chang, Perfect Corp.'s chief executive officer said this represents her goal of looking for out-of-the-box partnerships to showcase YouCam's facial recognition technology. "Collaborating with War Paint was a beautiful way to do exactly that, bringing the iconic looks of beauty moguls, Rubinstein and Arden, to virtual reality," Chang said. YouCam Makeup is available as a free download on the App Store and Google Play.
@margotrobbie steps out onto the red carpet wearing @miumiu. The actress is nominated for “Outstanding Performance by a Female Actor in a Leading Role” in “I, Tonya” at the #SagAwards. (📷: Stewart Cook) #wwdfashion
For @massimogiorgetti of @msgm, the Nineties are his favorite decade. “They had a huge impact on my personal growth. What I like of the Nineties is that they are not so precise in terms of style as other decades…there was actually a bit of everything,” he said. As seen on MSGM’s Spring 2018 show: tie-dye and a bit of grunge, two styles that are synonymous with the decade #wwdfashion #wwddecades (📷: @kukukuba)
Breaking News: @hedislimane joins @celine as its new artistic, creative and image director. One of fashion’s preeminent image-makers and trendsetters, Slimane is to join the LVMH brand on Feb. 1 and unveil his first fashion proposition for men and women next September during Paris Fashion Week. It marks a major homecoming for Slimane, who cemented his reputation – and influenced men’s tailoring for more than a decade – as the designer of Dior Homme between 2000 and 2007. He went on to reinvent and ignite the house of Yves Saint Laurent, which he rechristened Saint Laurent, between 2012 and 2016 – all the while maintaining a close relationship with the Arnault family, which controls LVMH and Dior. Read the full exclusive story on WWD.com. Link in bio. #wwdnews #wwdfashion
“Personally I believe the Eighties have been the richest and more vivacious period for international fashion,” Giorgio Armani said when asked what his favorite decade of fashion is. It was a moment of disruption and experimentation and only thinking back to the first years of that decade is always an emotion for me, for what they have meant to me and my work.” The influence is clear in @giorgioarmani spring 2018 collection, pictured here, which was full of bright colors and unexpected prints. Read more about which decades designers loved most on WWD.com #wwdfashion #wwddecades (📷: @aitorrosasphoto)
For Lady Gaga’s only Italian show on her “Joanne World Tour,” the singer wore a range of @versace_official outfits. The standout piece: this custom-made bodysuit inspired by the brand’s spring 2018 collection. #wwdfashion (RG: @ladygaga)
@_camillaruth_ is expanding on the wellness-craze concept with @westbourne – a new NYC restaurant that’s both a healthy-minded café as well as a business that gives back to the community. Marcus works with the Robin Hood foundation to give back to The Door, a non-profit providing youth development services, and also hires employees through The Door. Read our full interview with Marcus on giving back through food on WWD.com. #wwdeye (📷: @lexieblacklock)