By  on March 13, 2017
Personal Care Products Council Meeting: The One and Only

Millennials may be the largest generation in terms of sheer numbers, but when it comes to connecting with them, it’s all about the individual. In a series of panels and presentations during the second day of the Personal Care Products Council annual meeting, executives from Condé Nast, Buzzfeed, Facebook and StyleHaul shared research and insights into the key forces driving Millennial consumption patterns.

“We all work at companies that talk about scale,” said Edwin Wong, vice president of research and insights at Buzzfeed, “but when we connect to the power of one, we can scale more powerfully.”

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