Personal Care Products Council Meeting: The One and Only
Millennials may be the largest generation in terms of sheer numbers, but when it comes to connecting with them, it’s all about the individual. In a series of panels and presentations during the second day of the Personal Care Products Council annual meeting, executives from Condé Nast, Buzzfeed, Facebook and StyleHaul shared research and insights into the key forces driving Millennial consumption patterns.
“We all work at companies that talk about scale,” said Edwin Wong, vice president of research and insights at Buzzfeed, “but when we connect to the power of one, we can scale more powerfully.”
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)