By  on May 9, 2014

It was long past midnight at an after party in Greenpoint, Brooklyn, and the room was reportedly rocking as Nirvana veterans Dave Grohl and Krist Novoselic tore up the night while jamming with Joan Jett and Sonic Youth’s Kim Gordon. Among the lucky listeners were a couple of guys dressed in the dark tones of downtown cool and sporting soft French accents. They weren’t A&R men from the recording industry or showbiz operators, but Gilles Kortzagadarian and Stephane Siboni, cofounders of the Ardency Inn indie makeup brand, a duo who are clearly plugged in with their own take on the beauty of music. Along with their head makeup artist, James Vincent, who did Jett’s makeup for the Rock and Roll Hall of Fame Induction Show earlier in the evening, they have redefined urban chic with grit. As Kortzagadarian says, “Everybody is a rock star at the end of the day.”

The Ardency entrepreneurs see themselves as storytellers using the medium of makeup to paint a portrait of the rock-goddess lifestyle. By putting the best face on music, they also tell everyone in the audience that they can look their best. The renegade vibe of rock ’n’ roll is the very essence of the indie spirit that Ardency perfectly captures because at heart they are as much in love with innovative beauty products as they are with the beat of the music lifestyle.

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