By  on December 13, 2013

Surprisingly, in this omnichannel world not all retail investment is headed for digital. This fall, a pile of cash has come home to the world of brick-and-mortar, and just in time for the holidays.

There has been a seemingly rapid succession of brightly lit, sparkling new and expanded renovations of department store beauty selling floors, with unveilings hitting a crescendo of one a week this fall. In years past, there was the high-tech dazzle of the new Bloomingdale’s floor at 59th Street, followed by a partial redo of the Saks Fifth Avenue floor in the flagship, then the modernizing of Lord & Taylor’s flagship beauty floor.

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