By  on December 13, 2013

Surprisingly, in this omnichannel world not all retail investment is headed for digital. This fall, a pile of cash has come home to the world of brick-and-mortar, and just in time for the holidays.

There has been a seemingly rapid succession of brightly lit, sparkling new and expanded renovations of department store beauty selling floors, with unveilings hitting a crescendo of one a week this fall. In years past, there was the high-tech dazzle of the new Bloomingdale’s floor at 59th Street, followed by a partial redo of the Saks Fifth Avenue floor in the flagship, then the modernizing of Lord & Taylor’s flagship beauty floor.

To access this article, click here to subscribe or to log in.

To Read the Full Article

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus