Vassiliki Petrou, the London-based marketing director of trends & innovation for the P&G Beauty and Grooming division of Procter & Gamble Co., opened the daylong WWD Beauty Forum with a pulsating presentation outlining socio-cultural trends that could influence the beauty industry during the next three to five years. She began by articulating an underlying observation: “We are reshaping what it means to be a human being.”Around this issue swirls a number of Asian-inspired movements and countermovements, driven by developments such as “a blending of the physical and digital worlds, the development of science which is shaping what we call the transformation of humanity, the fact that there is a diffusion driven by a huge demographic trend — we are going to call that ‘it’s a small world.’ ” The last factor involves the redistribution of wealth and redefining status, Petrou said.She predicted that the importance of information technology will explode by a factor of one billion in the next 25 years and quoted a futurologist as saying that by 2045, “artificial intelligence will not just emulate human intelligence, but definitely is going to surpass it.”One side effect is the emergence of a condition called CPA, or continuous partial attention, the new ADD. People are skimming all the time and we are seeing a lot of loss of memory,” Petrou said.Humanity is being transformed by medical advances. Petrou noted “scientists are close to reversing the real aging process,” although she added that critics warm that an acceleration of the cell renewal process might lead to cancer. Another movement, called “working my body,” involves using devices or implants, or making “synthetic interventions on the body to achieve superhuman results.” Another focus centers on using medical techniques for the injured or infirm to enhance a healthy body’s performance, going from the “disabled to the super-abled.”Intermarriage, centered more on biological similarities between people than differences, spells “the end of ethnicity,” and sparks “the rebirth of humanity,” Petrou noted, adding that there also is an opposing movement of different ethnic groups clinging to their cultural roots. She ended by predicting that the luxury consumer of tomorrow will be male, Chinese and young.
Breaking News: @louisvuitton's men's artistic director @mrkimjones is leaving the French fashion house after nearly 7 years. Jones joined Louis Vuitton in 2011, following a three year tenure as creative director of British luxury goods brand Alfred Dunhill. Jones is to exit Louis Vuitton after showing his fall 2018 collection for the brand in Paris on Thursday. Read the full exclusive story on WWD.com. Link in bio. #wwdnews #wwdfashion
For men’s fall 2018, @giuseppezanotti drew on elements from streetwear, sport, biker, combat and rock ‘n’ roll. Pictured here are a pair of shoes from the collection, featuring zippers, rhinestones, and silver hardware. Head to WWD.com to see a roundup of the accessories from Milan’s men’s fall 2018 shows. #wwdfashion (📷: Andrea Delb)
To celebrate the 25th anniversary of @ralphlauren’s snowboarding collection, the brand is mining its archives. The iconic brand is reintroducing vintage styles and dropping new designs for a color capsule that will be available in Ralph Lauren stores and @openingceremony on January 25. The capsule will consist of 10 pieces, including the Snow Beach Pullover, pictured here, which is a collector’s item that rapper Raekwon wore in Wu-Tang Clan’s “Can It Be All So Simple” video. #wwdfashion (📷: Tom Gould)
For @rochasofficial’s pre-fall 2018 collection, creative director Alessandro Dell’Acqua channeled the sophisticated and intriguing Catherine Denevue in the film “Belle de Jour.” Polished collarless coats, midi skirts, suits and ’60s graphic motifs were all featured in the collection, adding a sense of discreet luxury. See the rest of the photos on WWD.com #wwdfashion
“We tried to produce clothing of that couture quality, but the most daunting part was that we only had a matter of days [to do it],” said costume designer Lou Eyrich, who recreated Gianni Versace’s iconic looks for @americancrimestoryfx. Eyrich searched online retailers and vintage shops for original pieces from the design house and for @penelopecruzoficial, who plays Donatella Versace. Head to WWD.com to read how she created the Versace world. #wwdfashion
Only three months after her stellar debut catwalk season, @kaiagerber has inked her first big design collaboration –– with @karllagerfeld. The collection blends Lagerfeld’s Parisian chic aesthetic and the model’s signature West Coast casual style via RTW, accessories, footwear and more. The #KarlLagerfeldxKaia collection will launch in September with a series of events. Get all the details on WWD.com. #wwdnews #wwdfashion
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews