By  on November 30, 2012

1837: William Procter, a candlemaker, and James Gamble, apprentice to a soap maker, stop in Cincinnati and end up marrying sisters Olivia and Elizabeth Norris. The two decide to join forces and found Procter & Gamble to avoid competing for the same raw materials. 1862: P&G is awarded contracts to supply Union armies with soap and candles. 1879: P&G introduces Ivory, an inexpensive white soap said to be equal to high-quality imported soaps. The inspiration for the soap’s name came from a Bible entry that included the phrase “out of ivory palaces.” 1882: Ivory’s first national ads appear in the Independent, a weekly newspaper. 1896: P&G introduces its first color print advertisement for Ivory — in Cosmopolitan magazine. 1901: The American Safety Razor Co., later the Gillette Co., is formed in Boston.


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