1837: William Procter, a candlemaker, and James Gamble, apprentice to a soap maker, stop in Cincinnati and end up marrying sisters Olivia and Elizabeth Norris. The two decide to join forces and found Procter & Gamble to avoid competing for the same raw materials.
1862: P&G is awarded contracts to supply Union armies with soap and candles.
1879: P&G introduces Ivory, an inexpensive white soap said to be equal to high-quality imported soaps. The inspiration for the soap’s name came from a Bible entry that included the phrase “out of ivory palaces.”
1882: Ivory’s first national ads appear in the Independent, a weekly newspaper.
1896: P&G introduces its first color print advertisement for Ivory — in Cosmopolitan magazine.
1901: The American Safety Razor Co., later the Gillette Co., is formed in Boston.
"I was driving back on Saturday afternoon from the beach, and I just saw this sign saying 'Skydiving for $95.' And I was like, I can't not sky dive for $95," says Tom Bateman about a moment in Hawaii while shooting "Snatched." #wwdeye (📷: @victoriastevens; Interview by @ktauer; Styled by @thealexbadia)