By  on June 20, 2013

On Wednesday, in celebration of its 175th anniversary, Procter & Gamble targeted New Yorkers with a citywide consumer event featuring celebrity appearances, mini makeovers and brand giveaways.

More than 40,000 product samples representing 25 P&G brands like CoverGirl, Vidal Sassoon and Scope were distributed, and seven P&G celebrity ambassadors made appearances at various locations throughout the day.

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