On Wednesday, in celebration of its 175th anniversary, Procter & Gamble targeted New Yorkers with a citywide consumer event featuring celebrity appearances, mini makeovers and brand giveaways.
More than 40,000 product samples representing 25 P&G brands like CoverGirl, Vidal Sassoon and Scope were distributed, and seven P&G celebrity ambassadors made appearances at various locations throughout the day.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)