By  on November 30, 2012

Procter & Gamble Co. has been on a mission to use its research capabilities to eliminate animal testing across the industry.

The company’s efforts date back to the early Eighties when P&G recruited scientists and invested in laboratories dedicated to reducing and ultimately eliminating the use of animals in toxicology studies. P&G stopped safety testing on finished cosmetics product 10 years before the European Union enforced a ban. It now accomplishes more than 99 percent of safety assessments with nonanimal, alternative methods. 

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