By  on September 3, 2010

PARIS — For his first fragrance-related project, Philippe Starck reworked the mythic L’Air du Temps bottle for Nina Ricci.

It was a natural move, given he long has been a fan of the scent, which he wears. “There is no difference in making a rocket, a hotel, a motorbike, a museum or a fragrance because the actual object is of no importance,” explained Starck in a video. “What’s important is how it’s going to affect the person who lives in that place or with that object. So for me, a fragrance, and above all, L’Air du Temps by Nina Ricci, is a matter of vibration. It’s getting the air to vibrate in a way that suddenly moves us.”

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