If not yet in the driver’s seat, the consumer is being given a spin in the shiny new hot rod of digital beauty.
Thanks to the popular obsession with Facebook, YouTube and Twitter, social networking has revolutionized the digital world from a one-way exercise in corporate broadcasting to an intimate two-way conversation with a consumer who has a lot to say. And she doesn’t waste time saying it.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)