If not yet in the driver’s seat, the consumer is being given a spin in the shiny new hot rod of digital beauty.
Thanks to the popular obsession with Facebook, YouTube and Twitter, social networking has revolutionized the digital world from a one-way exercise in corporate broadcasting to an intimate two-way conversation with a consumer who has a lot to say. And she doesn’t waste time saying it.
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"