By and  on July 20, 2007

MILAN — With a new scent called Infusion d'Iris, Prada is betting one of perfumery's most valuable ingredients — the root of the Florentine iris pallida flower — will yield the fashion house's best-selling fragrance to date.

In conjunction with fragrance licensee Puig Beauty & Fashion Group, Prada will introduce an eau de parfum called Infusion d'Iris this fall in 40 countries, with the U.S. getting it first in September, followed by Europe that same month and Asia in October.

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