GENEVA — Procter & Gamble Prestige Products has added another celebrity star to its universe of scents with the inking of a fragrance licensing deal with singer Avril Lavigne.
Lavigne said she was very pleased "to be working with Procter & Gamble on releasing my first fragrance. Creating this fragrance is a fun process and I am looking forward to sharing it with everyone."
Heike Hindenlang, global marketing director for Procter & Gamble Prestige Products, said Lavigne's first scent is expected to be launched in the second half of 2009. She added the scent would target consumers in their early teens, and that additional fragrances are also planned.
"Young teenage girls really aspire to Avril and love everything about her," said Hindenlang. "We think we can reach out to new consumers with her scents."
Lavigne joins a group of existing, youth-oriented fragrance licenses in Procter & Gamble Prestige Products' point-of-market-entry brand portfolio, which the company spent the past three years rejuvenating. Key activity last year included acquiring fragrance licenses for Puma, Christina Aguilera and Italian jeans brand Replay, and divesting eau de cologne line 4711, which was acquired by Mäurer + Wirtz.
"It's about finding which brands appeal to young consumers," said Hindenlang, "and [which] fashion and celebrities are resonant with them."
— Stephanie Epiro
Groupe Clarins Management Changes
PARIS — A new management structure has emerged at Groupe Clarins.
Philip Shearer is president of the company's management board, effectively making him Clarins' chief executive officer, the position formerly held by Christian Courtin-Clarins. Courtin-Clarins, meanwhile, became president of the firm's supervisory board.
Other executives on Clarins' management board are Olivier Courtin-Clarins, vice president of research and development; Pierre Milet, secretary general, and Lionel de Benetti, director of industrial operations. Also part of the new management lineup are Dominique Calvo, director of human resources; Pankaj Chandarana, group finance director; Gérard Delcour, president of a new structure overseeing travel retail, market agents and the America zone outside of the U.S.; Frédéric Géraud, president of the Europe zone; Isabelle Herbreteau, president of the Clarins brand; Joël Palix, president of the fragrance division; Pascal Polet, director of operations; Robin Vincent, president of Clarins U.K., and Jonathan Zrihen, president of Clarins USA. The company stated that a president of the Asia zone will also be part of the board and is expected to join the company in September.Shearer was formerly Clarins' executive vice president. — Jennifer Weil
La Mer Makes Ocean Donation
La Mer, the ultraluxury skin care line marketed by the Estée Lauder Cos. Inc., has pledged a $100,000 donation to Oceana, a nonprofit organization that aims to protect the world's oceans.
The skin care brand is to officially announce the gift, which recognizes World Ocean Day on Sunday, at a World Ocean Day event at Rockefeller Center in Manhattan tonight. The donation is also meant to honor the founder of La Mer, Max Huber, who researched sea kelp beds off the coast of Southern California, a process that inspired him to preserve the health and integrity of the ocean, according to the brand.
La Mer has supported Oceana since 2005, and the beauty brand's donation this year is earmarked for global ocean conservation.
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion (📷: Dominique Maître)
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)
Not only does #TheProfit return to CNBC tonight, but @marcuslemonis has launched @shopmarcus, a new shopping and lifestyle retail experience in Aspen and Chicago, with more locations to come. The retail stores offer in-store stylists and a variety of contemporary womenswear selections.
“It’s life, I’m going to face it,” @mingxi11 sighed. “I fell, but you know, I think the most important thing is that I get back up. I had the love, the help from my sister — the girl next to me Gizele [Oliveira] — she’s so nice. When I went backstage everybody was trying to comfort me like ‘Oh Ming, it’s OK.’ I’m really, really touched. I think it’s them who gave me the courage to go back on stage for the finale,” Xi told WWD of her fall at the @victoriassecret fashion show. (📷: David Fisher) #wwdfashion #vsfashionshow #victoriassecret
@louisvuitton tapped @therealpeterlindbergh for its latest city-centric photo book, which is part of a series called Fashion Eye. The primarily black and white book captures the spirit of Berlin in 57 images shot between 1989 and 2019. “Berlin is an inspiration for me, more than a city. I mean @millajovovich is simply Berlin!” said Lindbergh. #wwdfashion
“You know, I think audiences expect a certain performance so I have to deliver to them what they’re expecting to a certain degree. But I’m also a different actor and a different person, I have my own spin on the character,” says @noahegalvin of his takeover of the leading role in “Dear Evan Hansen” following the departure of @bensplatt, who originated the role. Read WWD’s interview with the 23-year-old actor on WWD.com #wwdeye (📷: @jilliansollazzo)
For pre-fall 2018, @etro created richly-colored wonderland, using tapestries, textiles and wallpapers from the Eastern world at large. The line featured floral and graphic prints and jacquard motifs, like this two-piece look featured here. #wwdfashion (📷: Giovanna Pavesi)
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)