GENEVA — Procter & Gamble Prestige Products has added another celebrity star to its universe of scents with the inking of a fragrance licensing deal with singer Avril Lavigne.
Lavigne said she was very pleased "to be working with Procter & Gamble on releasing my first fragrance. Creating this fragrance is a fun process and I am looking forward to sharing it with everyone."
Heike Hindenlang, global marketing director for Procter & Gamble Prestige Products, said Lavigne's first scent is expected to be launched in the second half of 2009. She added the scent would target consumers in their early teens, and that additional fragrances are also planned.
"Young teenage girls really aspire to Avril and love everything about her," said Hindenlang. "We think we can reach out to new consumers with her scents."
Lavigne joins a group of existing, youth-oriented fragrance licenses in Procter & Gamble Prestige Products' point-of-market-entry brand portfolio, which the company spent the past three years rejuvenating. Key activity last year included acquiring fragrance licenses for Puma, Christina Aguilera and Italian jeans brand Replay, and divesting eau de cologne line 4711, which was acquired by Mäurer + Wirtz.
"It's about finding which brands appeal to young consumers," said Hindenlang, "and [which] fashion and celebrities are resonant with them."
— Stephanie Epiro
Groupe Clarins Management Changes
PARIS — A new management structure has emerged at Groupe Clarins.
Philip Shearer is president of the company's management board, effectively making him Clarins' chief executive officer, the position formerly held by Christian Courtin-Clarins. Courtin-Clarins, meanwhile, became president of the firm's supervisory board.
Other executives on Clarins' management board are Olivier Courtin-Clarins, vice president of research and development; Pierre Milet, secretary general, and Lionel de Benetti, director of industrial operations. Also part of the new management lineup are Dominique Calvo, director of human resources; Pankaj Chandarana, group finance director; Gérard Delcour, president of a new structure overseeing travel retail, market agents and the America zone outside of the U.S.; Frédéric Géraud, president of the Europe zone; Isabelle Herbreteau, president of the Clarins brand; Joël Palix, president of the fragrance division; Pascal Polet, director of operations; Robin Vincent, president of Clarins U.K., and Jonathan Zrihen, president of Clarins USA. The company stated that a president of the Asia zone will also be part of the board and is expected to join the company in September.Shearer was formerly Clarins' executive vice president. — Jennifer Weil
La Mer Makes Ocean Donation
La Mer, the ultraluxury skin care line marketed by the Estée Lauder Cos. Inc., has pledged a $100,000 donation to Oceana, a nonprofit organization that aims to protect the world's oceans.
The skin care brand is to officially announce the gift, which recognizes World Ocean Day on Sunday, at a World Ocean Day event at Rockefeller Center in Manhattan tonight. The donation is also meant to honor the founder of La Mer, Max Huber, who researched sea kelp beds off the coast of Southern California, a process that inspired him to preserve the health and integrity of the ocean, according to the brand.
La Mer has supported Oceana since 2005, and the beauty brand's donation this year is earmarked for global ocean conservation.
My character, Dinah Madani, is just the coolest, [most] badass woman imaginable," says @amberroserevah. The actress stars in @marvel's newest series on @netflix, @thepunisher. To prepare for her role, Revah sat down with Homeland agents to get a real sense of with Dinah's day-to-day life is really like. Read our full interview on WWD.com. #wwdeye (📷: @jilliansollazzo)
A scene from the 91st annual @macys Thanksgiving Day Parade. The parade, which boasts 50 million TV viewers and 3.5 million on-site spectators, is considered one of the largest and most watched parades in the world. (📷: Jason Szenes/EPA-REX)
The circus came to @bloomingdales 59th Street on Tuesday night and lit up Lexington Avenue with acrobatic dancers, death-defying knife throwing, sword swallowing and aerial acts with no net. The 45 minutes of theatrics built up to unveiling the holiday windows depicting @swarovski crystal-encrusted circus pieces and scenes from “The Greatest Showman” – songs from the soundtrack included. See the rest of the photos on WWD.com #wwdfashion (📷: Joshua Scott)
The psychedelic fashion that pervaded the ’60s is back with an exhibit at the @museumofcityny. “Mode New York: Fashion Takes a Trip” chronicles the changing styles from 1960 through 1973 and features designers such as @ysl, @oscardelarenta and more. The exhibition, which is on display through April 1, is organized into four periods: First Lady Fasion, Youthquake, New Bohemia and New Nonchalance. Pictured here is model Pat Bardonella during the Garvey Day Parade in 1968. (📷: @kwamebphoto) #wwdeye #wwdfashion
“People should be a lot more honest in expressing both the dark and light of themselves. We need to give each other the space to do that because it’s the only way we can grow and evolve,” says @noelwells of her new film “Mr. Roosevelt,” which is largely based on her own struggles. Unexpectedly leaving @nbcsnl in 2014 after just one season, Wells felt set back in her self-esteem and career trajectory. She quickly refocused her energy to more personal projects, which led to the completion of “Mr. Roosevelt.” Read the rest of WWD’s interview with the “Master of None” actress on WWD.com #wwdeye (📷: @jilliansollazzo)
@barbrastreisand is giving fans a chance to see her perform up close in a new concert series, which makes its debut on @Netflix today. From behind-the-scenes takes to her concert performance in Miami last December, the two-hour streaming special captures Streisand in her element. Pictured here is the singer/actress photographed for WWD in 1963. (📷: Palmieri Tony) #wwdeye #wwdarchive
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion (📷: Dominique Maître)
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)