PARIS – Procter & Gamble Prestige Products has inked a deal to create Christina Aguilera fragrances.
Terms of the partnership with the singer were not disclosed.
“I love trying new things in my music and in fashion,” said Aguilera in a statement. “To have a perfume of my own is the beginning of an exciting adventure. P&G is the ideal partner for this new experience.”
P&G beauty brands include Joy by Jean Patou, Rochas, Escada, Hugo Boss and Lacoste, among others.
For complete coverage see tomorrow’s issue of WWD.