As indie brands continue to gain consumer and retailer interest, beauty and lifestyle companies looking to differentiate themselves from the fray came to Elements New York on Monday and Tuesday to connect with buyers in search of standout product.
“In terms of niche, the integrity of distribution is important, but it’s the quality of design that is the most important to us,” said Frederick Bouchardy, founder of Joya Studio and cofounder of Elements. “Our goal is always to gain or keep the trust of our visitors.”
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"