Highlights from Puig's first hundred years.

1914

• Antonio Puig establishes Antonio Puig SA.

1922
• Puig launches Milady lipstick.

1940
• Agua Lavanda is introduced.

1946
• New company headquarters and factory are built on Barcelona’s Travessera de Gràcia.

1950s
• Antonio Puig’s four sons join the family business, and he gradually gives them control.

1957
• Mariano Puig becomes chief executive officer.

1959
• The company begins exporting.

1962
• Puig starts a U.S. subsidiary.

1966
• Moana, a bath-and-body line, is created.

1968
• Agua Brava men’s scent launches.
• Paco Rabanne fragrance licensing deal is signed.

1969
• Paco Rabanne’s first fragrance, Calandre, and Puig’s Azur launch.

1976
• Puig builds a factory in Chartres, France.

1979
• Antonio Puig dies.

1987
• Puig acquires the full Paco Rabanne brand.

1988
• Carolina Herrera’s first fragrance bows.

1990
• Paco Rabanne ready-to-wear makes its debut.

1995
• Puig buys Carolina Herrera’s fashion house.

1997
• Carolina Herrera introduces the 212 fragrance label.
• Antonio Banderas fragrance license is signed.

1998
• Mariano Puig steps down as ceo, and his three brothers leave their management roles. They name a four-man team — Mariano Puig Jr., Marc Puig, Manuel Puig and Javier Cano — as the firm’s new leadership.
• Puig purchases Nina Ricci from Sanofi.

1999
• Paco Rabanne discontinues couture.

2000
• Puig buys Myrurgia, including fragrance brands Ágatha Ruiz de la Prada and Adolfo Dominguez.
• The first CH store opens.
• Through a venture with Chalhoub, Puig enters the Middle East.

2001
• Javier Cano becomes Puig president.
• Puig purchases Perfumeria Gal.

2002
• Puig signs a fragrance licensing agreement with Comme des Garçons.
• Exports surpass half of Puig’s total business.
• Puig signs a Mango fragrance license.

2003
• Puig signs a 50-50 venture for the management of Prada’s fragrance and skin care.

2004
• Marc Puig becomes chief executive officer. Javier Cano steps down as president.

2006
• Paco Rabanne ready-to-wear is suspended.

2007
• Marc Puig adds the title of chairman.
• Manuel Puig becomes vice chairman.

2008
• Enrique Puig dies.
• Paco Rabanne’s 1 Million men’s scent launches.
• Puig signs a beauty development deal with pop star Shakira.

2010
• Valentino inks a fragrance license with Puig.
• The company starts subsidiaries in Brazil and Russia.

2011
• Puig acquires a majority stake in Jean Paul Gaultier.
• Paco Rabanne fashion relaunches.
• Valentina, the first Valentino women’s fragrance under the Puig license, is introduced.
• Puig’s venture with Prada turns into a licensing agreement.

2012
• Ralph Toledano is hired as president of Puig’s fashion division.

2013
• In Paris, Puig moves to its new Avenue des Champs-Élysées headquarters.
• Paco Rabanne’s Invictus scent is introduced.
• Harvard University pens a Puig case study.
• Puig signs a fragrance license with Benetton.

2014
• The company’s new headquarters in Barcelona, Puig Tower, is inaugurated, marking the company’s 100th birthday.


SOURCES: PUIG AND WWD ARCHIVES

To Read the Full Article
SUBSCRIBE NOW

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus