Highlights from Puig's first hundred years.1914 • Antonio Puig establishes Antonio Puig SA. 1922 • Puig launches Milady lipstick. 1940 • Agua Lavanda is introduced. 1946 • New company headquarters and factory are built on Barcelona’s Travessera de Gràcia. 1950s • Antonio Puig’s four sons join the family business, and he gradually gives them control. 1957 • Mariano Puig becomes chief executive officer. 1959 • The company begins exporting. 1962 • Puig starts a U.S. subsidiary. 1966 • Moana, a bath-and-body line, is created. 1968 • Agua Brava men’s scent launches. • Paco Rabanne fragrance licensing deal is signed. 1969 • Paco Rabanne’s first fragrance, Calandre, and Puig’s Azur launch. 1976 • Puig builds a factory in Chartres, France. 1979 • Antonio Puig dies. 1987 • Puig acquires the full Paco Rabanne brand. 1988 • Carolina Herrera’s first fragrance bows. 1990 • Paco Rabanne ready-to-wear makes its debut. 1995 • Puig buys Carolina Herrera’s fashion house. 1997 • Carolina Herrera introduces the 212 fragrance label. • Antonio Banderas fragrance license is signed. 1998 • Mariano Puig steps down as ceo, and his three brothers leave their management roles. They name a four-man team — Mariano Puig Jr., Marc Puig, Manuel Puig and Javier Cano — as the firm’s new leadership. • Puig purchases Nina Ricci from Sanofi. 1999 • Paco Rabanne discontinues couture. 2000 • Puig buys Myrurgia, including fragrance brands Ágatha Ruiz de la Prada and Adolfo Dominguez. • The first CH store opens. • Through a venture with Chalhoub, Puig enters the Middle East. 2001 • Javier Cano becomes Puig president. • Puig purchases Perfumeria Gal. 2002 • Puig signs a fragrance licensing agreement with Comme des Garçons. • Exports surpass half of Puig’s total business. • Puig signs a Mango fragrance license. 2003 • Puig signs a 50-50 venture for the management of Prada’s fragrance and skin care. 2004 • Marc Puig becomes chief executive officer. Javier Cano steps down as president. 2006 • Paco Rabanne ready-to-wear is suspended. 2007 • Marc Puig adds the title of chairman. • Manuel Puig becomes vice chairman. 2008 • Enrique Puig dies. • Paco Rabanne’s 1 Million men’s scent launches. • Puig signs a beauty development deal with pop star Shakira. 2010 • Valentino inks a fragrance license with Puig. • The company starts subsidiaries in Brazil and Russia. 2011 • Puig acquires a majority stake in Jean Paul Gaultier. • Paco Rabanne fashion relaunches. • Valentina, the first Valentino women’s fragrance under the Puig license, is introduced. • Puig’s venture with Prada turns into a licensing agreement. 2012 • Ralph Toledano is hired as president of Puig’s fashion division. 2013 • In Paris, Puig moves to its new Avenue des Champs-Élysées headquarters. • Paco Rabanne’s Invictus scent is introduced. • Harvard University pens a Puig case study. • Puig signs a fragrance license with Benetton. 2014 • The company’s new headquarters in Barcelona, Puig Tower, is inaugurated, marking the company’s 100th birthday. SOURCES: PUIG AND WWD ARCHIVES

To continue reading this article...

load comments
blog comments powered by Disqus