Pür is making its television debut on HSN.The complexion-focused, “good-for-your-skin” makeup and skin-care brand is bringing an assortment of its best-selling products to HSN on Thursday with an appearance by the brand’s global education director, Lynette Cole, at 8 p.m.“HSN is really where the fun is,” said Tisha Thompson, vice president of marketing and product innovation at Pür. “It’s going to give Pür a platform to tell the brand story in a way that can connect and share with the consumer.”For its initial launch, Pür is offering about 25 of its best-selling and core products, including its hero Bare It All 4-in-1 Skin Perfecting Foundation, Get a Grip Eye Shadow Primer, 4-in-1 Pressed Mineral Powder Foundation, Love Your Selfie Best Sellers Collection and the My Little Pony: The Movie Collection Eyeshadow Palette, which crashed the brand’s web site when it launched earlier this month. All products range in price from $24 to $39.“The beauty of live shopping is the ability to bring the product to life and demonstrate the easy application in a very visual, fun way,” Thompson continued on why it’s important for the brand to be on a TV shopping network. “TV allows you to be relatable and consumers today want the ability to be able to shop where they want and when they want.”The brand, which is also available in full distribution at Ulta Beauty, will bring its new launches to HSN as the products are released. Pür declined to comment on estimated retail sales for the HSN launch.“HSN is proud to add Pür to our cosmetic assortment,” said Jeff Askenas, senior vice president of beauty at HSN, in a press release. “Our customers are looking for a great option in the foundation category and Pür is the complexion authority that fits their needs.”
Leading luxury brand are shaking things up to keep up with streetwear. Case in point: the arrival of @mrkimjones as artistic director of @diorhomme. Jones, who succeeds @Kris_Van_Assche, is seen as one of the handful of designers who can actually straddle the luxury and streetwear worlds — which could lead to even more changes at established brands. What could this mean for the rest of the menswear landscape? Head to WWD.com to find out what experts predict #wwdfashion (📷: @franckmura)
“It’s like buying groceries. You’re going to buy the best mango, the best mozzarella, the best things. You have to, or others are going to take it all,” said @gabrielahearst on why she uses only the finest fabrics. Last week, Hearst received her first @cfda nomination for Womenswear Designer of the Year, and earlier this month she opened a permanent showroom in Paris. To read @jessiredale’s interview with the designer and find out why this is shaping up to be a big year for her, head to WWD.com. #wwdfashion (📷: @francoisgoize)
“It’s an interesting thing, playing a younger version of your mother. It’s an interesting concept. I adore my mom and love her in every capacity, but it was just something that had never crossed my mind,” says @anniemstarke on playing a young Joan Castleman in “The Wife.” The same role will be played by her mother Glenn Close. Read more about her growing up in the film industry as the daughter of producer John H. Starke and Close and what she has planned for the future #wwdeye (📷: @nataliamantini)
@asics is launching a new streetwear sneaker inspired by its latest ambassador, @steveaoki. The Hyper-Kenzen x Aoki, which will launch at @footlocker stores exclusively tomorrow, is a slip-on style that incorporates the brand’s proprietary Gel technology through beads integrated into the midsole for comfort and endurance. Read the full story on WWD.com.
@beyonce chose a custom gown by @falgunishanepeacockindia for mother @mstinalawson 's second annual Wearable Art Gala last night. The gown, which took 10 days to make, was inspired by Nubian warrior queen Amanishakheto. Reporting by @hernameislex . #wwdeye 👑 🐝#beyonce
After dressing @justintimberlake for his Super Bowl halftime performance last month, @stellamccartney has designed the star’s "Man of the Woods" tour wardrobe. Timberlake will be wearing a mix of pieces from McCartney’s fall men's collection as well as custom designs and items from his own closet. #wwdfashion