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Hair and makeup echoed the same raw femininity as the spring collection that Jason Wu presented Friday afternoon at the St. Regis.

Elegant updos pinned throughout with bowlike swatches of voluminous black hat fabric took center stage at the hands of hairstylist Odile Gilbert, who was working on behalf of Aveda.

“The inspiration is a bit like a chignon from the Seventies but updated for today,” she said while combining pieces of hair with the textured material. “We wanted a modernity and transparency — so hair is up and out of the face, with volume.”

To start, Gilbert pulled hair into a ponytail using Aveda’s Smooth Infusion Style Prep Smoother to get rid of any frizz or texture, and then applied the brand’s Glossing Straightner to make hair shiny and sleek. Next, she simply crossed loops of the black mesh fabric together with sections of the hair before pinning and setting with Aveda’s Air Control spray.

“The collection is sophisticated but simple at the same time,” said Gilbert. “So we wanted the same direction for the hair.”

Makeup mirrored that same chic simplicity, but with a twist, as natural, slightly shiny faces were offset by bold rich lips.

“The clothes are incredibly beautiful and chic but with a tiny edge to them, and that’s what were trying to bring into the faces,” said makeup artist Lucia Pieroni, who was working on behalf of MAC Cosmetics. “They’re these gorgeous women, but they’re not uptight and so perfectly made up — they have a little rawness to them.”

To achieve this, Pieroni offset natural skin with a little shine and glitter, dotting the top of eyelids with MAC’s Crushed Metal Pigment Powder. On lips she used one of three dramatic shades — MAC’s Media Lipstick, Cyber Lipstick and Dame Mattene — depending on the skin tone.

“All dark girls are getting the dark brown burgundy color, the blond girls are getting bright red, and all the others are getting a kind of deep, black currant-like one.”

<p>Backstage at Jason Wu RTW Spring 2010</p>

Photo By: Kyle Ericksen

<p>Backstage at Jason Wu RTW Spring 2010</p>

Photo By: Kyle Ericksen

<p>Backstage at Jason Wu RTW Spring 2010</p>

Photo By: Kyle Ericksen

<p>Backstage at Jason Wu RTW Spring 2010</p>

Photo By: Kyle Ericksen

<p>Backstage at Jason Wu RTW Spring 2010</p>

Photo By: Kyle Ericksen

<p>Backstage at Jason Wu RTW Spring 2010</p>

Photo By: Kyle Ericksen

<p>Backstage at Jason Wu RTW Spring 2010</p>

Photo By: Kyle Ericksen

<p>Backstage at Jason Wu RTW Spring 2010</p>

Photo By: Kyle Ericksen

<p>Backstage at Jason Wu RTW Spring 2010</p>

Photo By: Kyle Ericksen

<p>Backstage at Jason Wu RTW Spring 2010</p>

Photo By: Kyle Ericksen

<p>Backstage at Jason Wu RTW Spring 2010</p>

Photo By: Kyle Ericksen

<p>Backstage at Jason Wu RTW Spring 2010</p>

Photo By: Kyle Ericksen

<p>Backstage at Jason Wu RTW Spring 2010</p>

Photo By: Kyle Ericksen

<p>Backstage at Jason Wu RTW Spring 2010</p>

Photo By: Kyle Ericksen

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