By  on February 19, 2010

Thirty years after developing her seaweed-based spa brand, Repechage, into an international business, Lydia Sarfati is focusing on a new horizon: West Africa.

The president and chief executive officer of the Secaucus, N.J.-based Repechage has collaborated with West African spa pioneer Dzigbordi K. Dosoo to develop a natural-based aromatherapy skin and body care and lifestyle brand called Kanshi, or “sweet smelling” in the Nigerian Hausa language. The distribution strategy is aimed at Ghana and 16 other neighboring countries. Dosoo owns three salons in Ghana, and there are 2,500 in the country. No one has broken out figures, but sources indicate $1 million in product has been shipped to Africa in the first installment.

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