By  on March 1, 2010

Replay fragrances has announced its first charity alliance, with the Children’s Safe Drinking Water program, the global not-for-profit initiative that strives to provide clean drinking water to communities in developing countries.

Beginning in May, the Italian denim brand plans to donate 10 liters of clean drinking water to families in Tanzania for each bottled purchased of a new fragrance duo called Replay Refresh, and its existing Replay Your Fragrance line, launched in September 2009.

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