Replay fragrances has announced its first charity alliance, with the Children’s Safe Drinking Water program, the global not-for-profit initiative that strives to provide clean drinking water to communities in developing countries.
Beginning in May, the Italian denim brand plans to donate 10 liters of clean drinking water to families in Tanzania for each bottled purchased of a new fragrance duo called Replay Refresh, and its existing Replay Your Fragrance line, launched in September 2009.
To commemorate the partnership, Replay Refresh, the two new scents for men and women, will be introduced throughout Europe in May.
The new fragrances are lighter versions of Replay’s existing masterbrand, Replay Your Fragrance, and will share a patented technology — created by Replay’s fragrance licensee, Procter & Gamble — that enables the scents to be reactivated by adding water. The scents are infused with a molecule called cyclodextrin that releases more perfume particles when it comes into contact with water.
The new fragrances will be distributed through the original 17,000 doors that stock the Replay Your Fragrance line, which was projected by industry sources to do $60 million in first-year retail sales.
Replay Refresh’s outer packaging will feature a CSDW stamp to mark the new collaboration.
The Replay Refresh women’s line has sweet notes of red berries with a zesty burst of orange, balanced by a warm musky base. In the men’s line, ivy top notes create an initial fresh hit, with sandalwood adding a warmer, bohemian edge.
Replay Refresh was created in collaboration with the P&G fragrance creation team and the Replay brand. Both the women’s and men’s versions will be available in four eau de toilette sizes.
Replay Refresh for Her, which was blended by International Flavors & Fragrances, will come in a 20-ml. version for 17 euros, or $23.21 at current exchange; a 40-ml. version for 25 euros, or $34.13; a 60-ml. version for 35 euros, or $47.78, and a 90-ml. version for 50 euros, or $68.26.
Replay Refresh for Him, which was compsed by Firmenich, will come in a 30-ml. size for 17 euros, or $23.21; a 50-ml. size for 25 euros, or $34.13; a 75-ml. size for 35 euros, or $47.78, and a 125-ml. size for 49 euros, or $66.89.
Ancillary products will accompany the fragrances and comprise a shower gel, body lotion and deodorant, as well as aftershave for the men’s line.
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews