We asked our global reporters to hit the streets in search of innovative store concepts, in terms of beauty and beyond. Here, from an appointment-only hipster emporium in London to a well-being boutique in Los Angeles, are the results.
Skins 6/2 Cosmetics Las Vegas
Skins 6/2 Cosmetics mission is to be a retail haven for luxury goods in their classic form. “It is not about a name brand. It is about craftsmanship. It is about detail,” says Marie Poelmans, who founded Skins 6/2 in Amsterdam with her husband Michiel 10 years ago. With seven stores in the Netherlands, the couple decided to open Skins 6/2 Cosmetics in Las Vegas after being approached by hotel and casino The Cosmopolitan to enter its collection of unique, best-of-class stores. The duo, who moved with their six children to Las Vegas to oversee the store (the children are the six in 6/2 and they are the two,) has carefully selected 50 beauty brands that they believe fit the bill. “There aren’t that many that make the cut,” says Michiel. Among those that have are Ellis Faas, which was started by a Dutch makeup artist of the same name; Jouer, the brand built around a system of connectable packaging; Maison Francis Kurkdjian fragrances, and skin care from Dr. Sebagh and FIX Malibu. Prices range from $2.99 for a Love and Toast Chap Stick to $400 for a fragrance from By Killian. The store’s staff is trained on all brands and the service philosophy is simple: highlight products to suit the specific demands of each customer without resorting to the hard sell. “The brands we have are niche, but they’re not complicated. It is just a matter of telling their story,” says Marie. The couple doesn’t want to grow Skins 6/2 Cosmetics so big that it becomes impersonal, but expects to eventually put stores in key U.S. cities. “We want to have a handful of stores where we know our customers and our staff,” says Marie. —Rachel Brown
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