NEW YORK — Winners of last Friday’s Cosmetics Executive Women Beauty Awards are finding that they didn’t just tote home a Lalique statue — they left with a seal of approval, which retailers plan to use in-store to drive sales....
NEW YORK — Winners of last Friday’s Cosmetics Executive Women Beauty Awards are finding that they didn’t just tote home a Lalique statue — they left with a seal of approval, which retailers plan to use in-store to drive sales.
Both class and mass retailers say that program offers added value in-store — essentially giving products an “insider’s seal of approval,” said Todd Andrews, a spokesperson for CVS.
“We’re about bringing new innovation and new technology into our stores, and that is a value we share with CEW,” said Andrews, who added that CVS will highlight the program in-store in several different ways. Some products will get a seal put on the bottle itself; in other instances, there will be shelf talkers highlighting winners, and in others still, there will be endcaps featuring the award winners, he explained.
As well, Andrews said, winners will be highlighted in CVS’ advertising circulars, which top more than 38 million weekly. “We’ve had an association with CEW for the past several years and we believe that this partnership brings awareness and recognition about our channel of trade to the beauty business,” added Andrews. “This year, we’re taking it to the next level and bringing consumers into the mix.”
Katie O’Reilly, merchandise manager for cosmetics and fragrances for Federated’s Macy’s Merchandising Group, noted that the chain also is formulating plans to highlight award winners in-store. Definite plans have been made for all 342 of the chain’s Macy’s doors and other plans are in formation, she added. “We’ll have a monthlong program to honor the winners in Macy’s doors post-Mother’s Day,” she said.
While she wouldn’t reveal all of the details, blow-up posters of CEW’s newly redesigned winner’s seal and counter displays are being planned. “The awards bring an insider’s credibility to the counter, which consumers really respond to,” added O’Reilly. “We strongly believe in the program, and we think consumers will, too.”
As well, Flirt, the BeautyBank-designed brand that is currently sold exclusively in Kohl’s, said this week that it plans to highlight on packaging its win as Best Makeup Face Product Under $15 for Flirt Rollerblush Portable Blush Papers.But while the retailers were all about what the awards would bring to counter, the awards ceremony itself was as rollicking a celebration as the industry has seen lately, hosted by stand-up comic Mario Cantone, of HBO’s “Sex and the City.” Cantone didn’t hold back with the wisecracks, at one point exhorting the Lancôme crew to add “some crystal meth” to the champagne celebration in the conference room that exec Nina White had promised, and at another point, urging everyone “except Avon!” to send him product.
Back at his table, MAC’s acting president, Joe Spellman, was fighting off a passel of jubilant MAC executives. After MAC won its fourth award of the afternoon, Caroline Geerlings, senior vice president of marketing for the brand, jokingly asked for a raise from the stage.
“This is the most expensive lunch I’ve ever been to,” Spellman cracked.
Taking the final spot on the mens’ portion of New York Fashion Week calendar next month will be none other than @tomford. Though he’s shown his men’s wear in New York in the past, this will mark the first time the designer has shown his men’s collection alone during New York Fashion Week: Men’s. His runway show will debut on February 6 at the Park Avenue Armory. #wwdfashion
London-based couture house @ralphandrusso has certainly been in the spotlight, having its dresses worn by @beyonce, Angelina Jolie, Meghan Markle in her engagement photos and more. For couture, Tamara Ralph focused on ornamentation — think: feathers with chain mail, jet embroidery and clusters of pearls and crystals. See the rest of the collection on WWD.com #wwdfashion #couture (📷: @giovanni_giannoni_photo)
Minnie Mouse celebrated her 90th birthday by getting her own star on the Hollywood Walk of Fame. For her celebratory luncheon, @coach’s creative director @stuartvevers dressed her in a custom made prairie dress, complete with Vever’s take on the polka dot – black sequined versions – under a cropped motorcycle jacket. The designer also put his own mark on Minnie’s classic red shoes, infusing the color with sparkles and adding some Coach crystals. “We chose colors that were very Minnie and also represented quintessential Coach elements,” said Vevers. #wwdfashion #nationalpolkadotday (📷: George Chinsee)
@nickjonas is unveiling his first-ever apparel collection through a partnership with John Varvatos. The limited-edition capsule, which makes its debut in spring, also marks the first time the designer has collaborated with anyone on a line. “The process in working with Nick is amazing. It’s inspiring to be around someone who is not only connected with the trade that they do, but also with what’s happening in the environment around him, and how that connects to what we do with style,” said Varvatos. (RG: @johnvarvatos) #wwdfashion
@margotrobbie steps out onto the red carpet wearing @miumiu. The actress is nominated for “Outstanding Performance by a Female Actor in a Leading Role” in “I, Tonya” at the #SagAwards. (📷: Stewart Cook) #wwdfashion
For @massimogiorgetti of @msgm, the Nineties are his favorite decade. “They had a huge impact on my personal growth. What I like of the Nineties is that they are not so precise in terms of style as other decades…there was actually a bit of everything,” he said. As seen on MSGM’s Spring 2018 show: tie-dye and a bit of grunge, two styles that are synonymous with the decade #wwdfashion #wwddecades (📷: @kukukuba)