By  on August 12, 2008

Revlon Board Taps Tamara Mellon: Revlon Inc.’s board of directors has elected fashion executive Tamara Mellon as a new director. The addition of Mellon, president and founder of J. Choo Ltd., more familiarly known as Jimmy Choo, increases the size of Revlon’s board to 10 members, and the number of independent directors to seven. Mellon, 41, has held senior roles at the London-based luxury shoes and accessories company Jimmy Choo since its inception in 1996. She also serves on the board and on the creative advisory board of The H Company Holdings LLC, a privately held firm that owns the Halston fashion company. Revlon chairman Ronald Perelman stated Monday that, “Tamara is an exceptional business woman with an extensive background in business development, management and the consumer market. The board and senior management look forward to working with Tamara and utilizing her expertise as we continue to build our brands and further strengthen our business to achieve our objective to generate sustainable, profitable sales growth.” Mellon said, “I look forward to leveraging my consumer insights and my expertise in the luxury fashion business to help the company grow its Revlon brand and its other strong brands around the world.” — Molly Prior

Donna Karan Does Fragrance ‘Collection’: From her earliest days in the apparel business, Donna Karan has believed in wardrobing as a concept for getting her customers dressed. Now, she’s taking that concept to her fragrance business with her latest project — Donna Karan Collection, a wardrobe of her scents past and present. The concept is exclusive to Bergdorf Goodman. Eight scents comprise the collection: Signature, a mix of exotic florals, patchouli, amber and sandalwood, launched in 1992; 1994’s Fuel for Men, a blend of spices, musks and exotic woods; perennial bestseller Black Cashmere, first out in 2002, a combination of saffron, masala, clove and nutmeg; 1996’s Chaos, a mix of lavender, sage, chamomile and coriander; Essence Lavender; Essence Wenge; Essence Labdanum, and Essence Jasmine. The Essences, all launched in 2005, are eaux de toilette, while the remaining fragrances are eaux de parfum. Each is sold separately and retails for $85 for 3.4 oz. “It’s a unique collection, classic Donna,” said Ed Burstell, senior vice president and general merchandise manager for beauty, jewelry and accessories at Bergdorf Goodman, adding that early reads have Fuel and Chaos in the lead. “Our consumers respond very well to niche initiatives like this one — especially if the fragrances are unusual and hard to find. They love the discovery aspect.” While Burstell declined to discuss sales projections, industry sources estimated that the collection could do $250,000 in its first year at Bergdorf Goodman. To promote the lineup, Bergdorf Goodman plans a four-day event in its cosmetics area starting Wednesday. Fragrance experts Catherine Barber and Annette Williams will offer what the retailer is calling personal fragrance readings — one-on-one appointments which will use images, colors and sounds to find “the perfect Donna Karan fragrance,” said Burstell. In November, Karan will add a candle collection, which will also be exclusive to Bergdorf Goodman. Four candles — one each in Chaos, Signature, Wenge and Lavender — will be offered. Each will retail for $60. — Julie Naughton

Physicians Formula Reports Loss in Qtr.: Physicians Formula Holdings Inc. felt the pinch of a more price-conscious consumer, reporting a wider second-quarter loss. The mass market cosmetics brand reported Monday that its quarterly net loss was $2 million, or 14 cents a diluted share, compared with a net loss of $523,000, or 4 cents, in the year-earlier period. Net sales for the quarter ended June 30 gained 3.5 percent to $22.9 million, compared with $22.1 million a year ago. The company said quarterly results included a provision for anticipated product returns in the second half of the year, mostly related to its large cosmetics kits, with an estimated impact on gross margins of $2.9 million. Physicians Formula said it increased its share of the mass market masstige (or premium priced) makeup segment to 8.1 percent during the 52-week period ended July 12, from 7.5 percent in the year-ago period, according to ACNielsen (which does not include Wal-Mart and Canada). The share gain likely was aided by the launch of Organic Wear, positioned as an eco-conscious makeup line, earlier this year. The company also lowered its full-year 2008 sales outlook to between $120 million and $123 million, or an increase of 8 and 10 percent, respectively, from its previously stated goal of between $123 million and $125 million. — M.P

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