By  on April 22, 2005

NEW YORK — Rite Aid is clearing room in its beauty department for more exclusive offerings this spring. On Monday, the drugstore chain began rolling out a trendy color cosmetics line, Jesse’s Girl. The line, created by private label manufacturer CRL Marketing Inc., will nab 3 feet of display space along the cosmetics wall — a space that formerly belonged to cosmetics accessories. Jesse’s Girl seeks to attract women 17 to 30 years old with Sephora-inspired packaging and value price points — items in the line range from $1.99 to $3.99. Jesse’s Girl, named by CRL’s president Jesse Lawrence, will initially launch in 1,000 Rite Aid stores, and is scheduled to roll out to the rest of the chain by year-end. Industry sources expect the line to generate first-year retail sales of $4 million. This month, Rite Aid also added an exclusive skin care line from Switzerland called Swisso Logical to its new spa section. In June, the drugstore will add another exclusive offering to the section — a 14-item spa line called Mod Spa. Items in the line range in price from $6.99 to $18.99. The standout product of Mod Spa is a Seaweed Detoxifying Face & Body Mud, which will retail for $18.99.

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