NEW YORK -- Saks Fifth Avenue has engineered yet another exclusive fragrance launch: a French line of mix-and-match scents called Octee.
Steve Bock, senior vice president and divisional merchandise manager at Saks, said he expects Octee to be "a very big business for us.
"We just think that it's unique," Bock said. "It's today, it's Nineties, it's clean, it's crisp, it's innovative."
With exclusive launches such as Casmir from Parfums Chopard and L'Eau d'Issey from Issey Miyake, Saks has captured the industry's attention. On June 7, Saks was presented with a FiFi award by the Fragrance Foundation as best retailer in the specialty and department store category.
Saks has an 18-month exclusive with Octee, which also markets a skin care collection. The store plans to launch the line in September in its New York flagship and in its Chicago, Atlanta and Bal Harbour, Fla., stores.
In November, Saks will roll out the line to Beverly Hills and Short Hills, N.J.
Bock and Josiane Daudon, president and director general of three-year-old Octee, said they expect the fragrance and treatment line to do at least $750,000 in sales its first year in those six stores. Bock predicted Octee would be among those stores' top 10 lines.
Both the skin care line and the fragrance collection are personalized systems.
"Standardization is passe," said Daudon. "In the 21st century, we'll see a return to personality and individuality."
The fragrance line consists of 12 eaux de parfum and nine "pure scents," which are single-note solid or liquid perfumes meant to be used in combination with the eaux de parfum. The pure scents, which include jasmine, patchouli and sandalwood, are intended to enhance the customer's favorite note in one of the more complex eaux de parfum or to create a new fragrance.
"You can reinforce the perfume in the same style, or you can change it," Daudon said, adding, for example, "You may warm it or sugar it with vanilla."
The dozen eaux de parfum are divided equally into four groups: Gourmet, Florals, Sensuous and Fresh. The bottles are identical, but each scent has its own cap color. That color is carried through to the soap and the bath and shower gel.
“I see things on the hanger and I’m, like, ‘I never knew that color worked on me.’ It’s things you necessarily wouldn’t choose to wear, but once you put them on, you see why Janie is who Janie is." — Lily Collins on working with former "Mad Men" costume designer, Janie Bryant on creating looks for her role as Celia Brady's in Amazon series, "The Last Tycoon." 📸@jilliansollazzo #wwdeye
EXCLUSIVE: Sarah Rutson has been tapped to Build New American Fashion Group. The parent of Joie, Equipment and Current/Elliott hired the merchant to rev up its brands and expand its portfolio into designer, beauty and lifestyle categories. Read more on WWD.com, link in bio. #wwdfashion
Michael Kors' $1.3B Jimmy Choo deal has the company squaring off with Coach Inc. as both seek to build American powerhouses. Coach bought Stuart Weitzman in 2015 and Kate Spade just two weeks ago, but Michael Kors' acquisition may be putting pressure on its rival in the new push for scale. #wwdnews (📷: George Chinsee)
Meet actress Lucy Boynton, who plays opposite Naomi Watts in the recently released Netflix series "Gypsy." Boynton stopped by WWD to talk about her upcoming projects and her nomadic lifestyle. Get all the details on WWD.com. #wwdeye (📷: @dandoperalski)