NEW YORK -- Starting next fall, the phrase "oo-la-la" is expected to mean more than commercials for Sasson jeans. It will also be the name of a new women's fragrance.
Sasson Licensing Corp., the holding company for the Sasson label, has obtained the Oo-La-La trademark for an undisclosed amount from a subsidiary of Siga Designs.
Siga recently purchased the trademark rights from Key West Fragrances, a Key West, Fla., company that previously distributed a line of Oo-La-La fragrances and body lotions throughout the U.S. and Canada for several years, according to Sasson executives. The Key West products will be discontinued. "We've seen fragrance as an appealing and logical category for us to get into for some time," said Stephen Wayne, exclusive licensing agent and chief operating officer for Sasson Licensing Corp.
Wayne said Sasson obtained the Oo-La-La trademark for the U.S. and Canada and discounted any difficulties the company would have with Loris Azzaro's Oh La La scent, which was launched in Europe in October.
"I couldn't say for sure," Wayne said. "But I think they will have a problem launching Oh La La in the U.S."
Reached in Paris, Franck Experton, president of Loris Azzaro, said the firm got the international rights, including the U.S., in June and plans to launch Oh La La in America this fall.
"We are absolutely certain that we are in the right," he said.
Wayne said he is talking to firms about manufacturing the scent, while Sasson does the marketing.
The firm hopes to launch the scent next fall in the 7,000 stores where Sasson apparel and accessories are sold. These include mass merchandisers and discounters such as Kmart, Target, Caldor, Sears and J.C. Penney.
Prices will be kept in the $15 to $17 range, Wayne said, projecting a wholesale volume of $15 million for the launch period.
Sasson Licensing is planning to back the brand with $1 million in advertising in a print campaign that will break during the fourth quarter, he said. Wayne said the company is also planning to launch a men's scent in 1995, as well as women's gift sets and bath products.
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews
“Stranger Things” is getting a new cast member for season 2. Meet @sadiesink_, the 15-year-old who will be joining the Netflix series for its new season. You may recognize her from “The Glass Castle” with Brie Larson and Woody Harrelson, but the Texas native’s next role goes in an entirely different direction. She describes her character, Max, as “a rough and tumble skater girl [who] becomes friends with the boys at school.” The second season debuts on October 27. (📷: @jgreenery) #wwdeye
Amid the Harvey Weinstein controversy, there’s another sector that’s being put under the spotlight for sexual abuse: the modeling industry. While rumors about abuse and sexual harassment of female and male models — and the photographers, agents and others who perpetrated it — have circulated within the fashion world for years, model @cameronrussell started posting stories from models on Instagram last week about abusive situations they’ve encountered — from sexual harassment and molestation to attempted rape. Over 75 have weighed in so far. Read more on WWD.com. Link in bio. #wwdnews
To celebrate its 16th anniversary, @dylanscandybar tapped designers and celebrities to create mosaics out of candy. The mosaics will be auctioned off to support the philanthropic cause of each participant’s choice. Pictured here is the mural created by @aliceandolivia's Stacey Bendet. For a first look at some of the other artwork being unveiled tonight, go to WWD.com. #wwdeye
The annual Veuve Clicquot Polo Classic in Pacific Palisades this weekend drew Kate Hudson, Tracee Ellis Ross, Laura Dern and more. See pictures of the star-studded event on WWD.com. (📷: @chelsealaurenla) #wwdeye
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye