Vidal Sassoon is not turning his back on Hurricane Katrina victims.
The 80-year-old salon industry icon is returning to Louisiana this weekend with Hairdressers Unlocking Hope, a charitable campaign benefiting Habitat for Humanity, which he formed last year with Mary Rector-Gable, creator of the hairstylist Web site behind thechair.com. The charity raises funds to build homes for those left homeless by the devastating 2005 hurricane. Together with 100-plus hairdressers, Sassoon on Saturday will help with the building — yes, building — of nine houses for families who lost their homes as a result of the hurricane three years ago. Each house costs approximately $80,000 to build.
In total, the charity has raised more than $2 million since its inception with the help from individual stylists and major salon players, including Paul Mitchell Schools and Tigi, to construct some 20 homes. "The hairdressers — [even] apprentices, kids — send $10, $20, whatever they can afford. I think it's magnificent," said Sassoon. "It means there is a social conscience."
Sassoon's dedication to reviving the hurricane-stricken region stems from his own experience after World War II, when the government offered new homes to his family and fellow battle-scarred London residents to replace those damaged during bombings. He saw no such swell of public assistance in the wake of Katrina, which destroyed 275,000 homes, and was compelled to fill the void.
"We as a country do not have the social awareness to look after our infrastructure," he said. "If the government can't lead the people, the people have to lead the government."
So that a broader public can learn of Sassoon's past and present activities, he's working on a documentary with Bumble and bumble founder and former president Michael Gordon. Filming has already taken place in New York, London and Los Angeles, where Sassoon currently lives, and the documentary should be released in roughly nine months. Sassoon is also in the early stages of a publishing deal for a book about his life and work.
Breaking: @cushnieetochs’ co-founders @carlycushnie and @ochsmichelle are parting ways. After a 10-year run, Ochs is leaving the brand. Get the full story on WWD.com – link in bio. #wwdnews #wwdfashion
@maybelline’s Kanako Takase had snow bunnies in mind when creating the beauty look for @philipppleininternational. Playing off of the bedazzled snowboards in the collection, Takase mixed two highlighters together for a luminous sheen. #wwdbeauty #nyfw (📷: @jilliansollazzo)
“There’s a huge gap between the old way of doing things and today. It takes the youth to help evolve that. You have to count on the kids today to help lead you into the future. A lot of these retailers are stuck in the past. Communication is the biggest thing,” said @ronniefieg of @kith on the youth’s role in retail. On Monday night, Jeff Staple moderated a keynote session with Fieg and @syresmith at Assembly - a series of workshops, talks and keynotes addressing topics or issues in the apparel industry. Head to WWD.com to read more advice from Fieg and what Smith thinks of his dad @willsmith’s Instagram account and sustainability (📷: @weston.wells)
@joansmalls closed the @michaelkors fall 2018 show in black sequined pants and a varsity T printed with 19 on the front and 81 on the back. 1981 – the year Kors went into business. #wwdfashion #nfyw (📷: @giovanni_giannoni_photo)
“You think your life is going to be a certain way, and nothing you thought would happen ends up happening. Never in my wildest dreams did I think I’d be designing clothes and working with Mickey Drexler, and building something I’m deeply proud of,” said Jenna Lyons. Nine months after leaving @jcrew, Lyons is exploring the meaning of happiness. Read the interview, where Lyons talks about reinvention and more on WWD.com – link in bio. #wwdfashion (📷: Farrell) #jennalyons #jcrew