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Scents of the Street

NEW YORK -- In order to lure recession-weary and reluctant consumers, fragrance firms have been trying new tactics: lower price points, seasonal and lighter scents, even an attempt to improve the quality of ancillary items.<BR><BR>To find out if women...

NEW YORK — In order to lure recession-weary and reluctant consumers, fragrance firms have been trying new tactics: lower price points, seasonal and lighter scents, even an attempt to improve the quality of ancillary items.

To find out if women are responding to these new wrinkles in the fragrance business, WWD sent reporters onto the streets of America and Europe to gauge how typical consumers feel about the issues of price and other key questions.

The responses were varied, with one consistency: Women on both continents expressed a desire to see lower-priced products on retailers’ shelves.