Gamila Hiar isn't your typical tree-hugger, but she does love her olive trees. This 68-year-old Druze grandmother from the northern Israeli village of Peki'in lacks a formal education, but is well versed in the benefits and uses of the olive trees and herbs that grow on her family's lands.
Hiar and her sons have used that knowledge to produce Gamila's Secret, a four-year-old line of all-natural soaps. The soaps use only pure ingredients: a minimum of 80 percent pure virgin olive oil — "good enough to eat," said Hiar — as well as coconut, avocado, laurel, sweet almond and grape seed oils and shea butter. To that mixture she adds herbs including roman nettle, lavender, chamomile, rosemary, vervain, sage, rue and pistachio, as well as a secret formula of seven herbs developed by Hiar and passed on only to her children that gives the line its name. The newly formed soap cakes slowly age and harden for a period of three to six months before being sold.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)